SE
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FINAL PROJECT | ESE
Product design
Branding ID
Web design
Space modeling
A combination of health and beauty by using the medicinal properties of natural herbs.
The product combines the benefits of skin care with the healing properties of botanical plants. Medical bandages adapted to different body areas, intended not only for healing but also for improving aesthetics. Each bandage is used as a piece of jewelry on top of the damaged skin, and offers a unique combination of both therapeutic and decorative elements.
THE NAME CHOICE
Medicinal plants and their use were first made in ancient Egypt. through archeological excavations conducted in Egypt, an ancient Egyptian document was found, dated to 1550 BC, in which Egyptian hieroglyphs can be seen describing drawings of a herbal concoction with the aim of healing different areas of the body, and the soul. In Egyptian mythology, there is a goddess called ese, according to their belief she is the goddess of medicine, magic and nature. These meanings are significant milestones for the brand, in addition to being a female brand.
COLORS PALLETE
The choice of colors was made in alignment with the brand’s character. Since the brand combines aesthetics with medicine, the color selection was akin to the formulation of pigments found in the various medicinal herbs featured in the products. Therefore, the color palette consists of five different shades derived from these herbs.
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PATTERN AND TEXTURE
The use of patterns and textures are an integral part of the brand's design language, as it is necessary to differentiate between the different bandages, the textures of the medicinal plants give the answer, they are in fact the DNA of the plant.
Therefore, I did a manual investigation by recording the textures of the herbs in different situations and after processing in design software I got the different textures used as a graphic language for the brand.
SOCIAL MEDIA
To make the brand more sold and distributed, we added a few stories that public on the social media in which an attempt is made to illustrate the brandws values.
LOCATION
ese is located in the Six Sensses hotel, Shaharot. the choice to locate there comes from a similarity in the world of values of the hotel and the brand, when both advocate the value of preservation. Shaharot Hotel is known for its yearning to connect with nature, just as its very construction began from the ground up, it was built according to the natural topography of the rocky soil in the area and not the other way around.
The founders of the hotel maintained that the shop offers observation of the brewing process and the preparation of the healing bandages that are made on site, as well as the sale of products. The shop is a walk with a beginning and an end, in the center of which there is a stream of water along its length, which in its meaning simulates the Nile River, sacred to Egyptian culture, according to the ancient Egyptians, the Nile is the essence of life.
